By Frehiwot Yilma
ADDIS ABABA, 14 April 2014 – The second quarterly media get-together with local and international media concluded with a meaningful discussion on how best the media and UNICEF could work together to advocate for the children and women of Ethiopia. Attended by more than 15 journalists, the discussion focused on how to jointly address issues like child marriage.
More than ever, UNICEF is keen on working closely with the media in pushing development agendas affecting children and women. UNICEF is also eager to learn more from the media on how best it can position itself to create awareness and demonstrate results with the public, developmental partners and donors. This get-together is one of the platforms for both the media and UNICEF.
One of the issues that came out strongly by the media was getting a holistic picture of a programme or intervention. According to suggestions made by the journalists: figures and data should not be presented singularly but rather within a context of trends so they can better understand the progress made as well as anticipate future developments. The UNICEF Ethiopia website presents many different resources including: different publications, research, photos, press releases, speeches, contact information, guidelines and other information useful for the media.
Furthermore, the journalists suggested that government officials along with development partners could attend the UNICEF’s media roundtables to help give them a comprehensive view on different topics affecting women and children.
Journalists also expressed interest in learning about UNICEF programmes in more detail and about how a specific intervention produced results for the Ethiopian community as well as the future generation of the country. For this, journalists have requested media visits so they can witness results at woreda and kebele levels where the programme is being implemented.
The highlight of the get-together was summed up by a question raised by the journalists: what makes UNICEF and its programmes unique and worthy of advocating? And what is UNICEF’s plan for changing its perception of Ethiopian people especially in the rural areas from well known to harmful traditions? These are also questions to which UNICEF’s developmental partners can also contribute.
UNICEF strives to provide basic rights for children including the right to health, nutrition, protection, water, sanitation and access to education. All this is done in support of the Government of Ethiopia.
Since its establishment in 1952, UNICEF Ethiopia has created the capacity to ensure that its development work accelerates at national and community levels with good relations from bilateral donors, development partners and civil society, including the media in Ethiopia. This key position makes UNICEF a unique partner among development agencies and a resourceful agency for the media.