Showing results, key for both Media and UNICEF

By Frehiwot Yilma

UNICEF meets with media for the second get together
The second quarterly media get-together with local and international media. 14 April, 2014 ©UNICEF Ethiopia/2014/Sewunet

ADDIS ABABA, 14 April 2014 – The second quarterly media get-together with local and international media concluded with a meaningful discussion on how best the media and UNICEF could work together to advocate for the children and women of Ethiopia. Attended by more than 15 journalists, the discussion focused on how to jointly address issues like child marriage.

More than ever, UNICEF is keen on working closely with the media in pushing development agendas affecting children and women. UNICEF is also eager to learn more from the media on how best it can position itself to create awareness and demonstrate results with the public, developmental partners and donors. This get-together is one of the platforms for both the media and UNICEF.

One of the issues that came out strongly by the media was getting a holistic picture of a programme or intervention. According to suggestions made by the journalists: figures and data should not be presented singularly but  rather within a context of trends so they can better understand the progress made as well as anticipate future developments. The UNICEF Ethiopia website presents many different resources including: different publications, research, photos, press releases, speeches, contact information, guidelines and other information useful for the media.

Elissa Jobson discusses the challenges of putting child marriage on the agenda
Elissa Jobson discusses the challenges of putting child marriage on the agenda at UNICEF Ethiopia’s second quarterly media get-together with local and international media. 14 April, 2014 ©UNICEF Ethiopia/2014/Sewunet

Furthermore, the journalists suggested that government officials along with development partners could attend the UNICEF’s media roundtables to help give them a comprehensive view on different topics affecting women and children.

Journalists also expressed interest in learning about UNICEF programmes in more detail and about how a specific intervention produced results for the Ethiopian community as well as the future generation of the country. For this, journalists have requested media visits so they can witness results at woreda and kebele levels where the programme is being implemented.

The highlight of the get-together was summed up by a question raised by the journalists: what makes UNICEF and its programmes unique and worthy of advocating? And what is UNICEF’s plan for changing its perception of Ethiopian people especially in the rural areas from well known to harmful traditions? These are also questions to which UNICEF’s developmental partners can also contribute.

UNICEF strives to provide basic rights for children including the right to health, nutrition, protection, water, sanitation and access to education. All this is done in support of the Government of Ethiopia.

Since its establishment in 1952, UNICEF Ethiopia has created the capacity to ensure that its development work accelerates at national and community levels with good relations from bilateral donors, development partners and civil society, including the media in Ethiopia. This key position makes UNICEF a unique partner among development agencies and a resourceful agency for the media.

Read about the first get together here

Invitation: Get-together Media and UNICEF

The Media and External Relations section of UNICEF Ethiopia had very much enjoyed its first get together last January with the media. We would like to build on the momentum and keep on engaging with the media society to discuss current issues affecting children and women of Ethiopia. Therefore, we would like to invite you to the upcoming get together at the Kabana Restaurant on Monday 14 April 2014 at 3:00pm.

On the hot plate is what the media can contribute to end child marriage in Ethiopia.

RSVP to +251 935 98 62 55


If you want to know more about UNICEF please visit our website

Here is a blog about the first get-together 

Directions to Kabana Restaurant:  10th floor Enat Tower (in front of Yordanos Hotel on Kasanchis –Bambis road)

See you!

Media visit to Butajira to demonstrate partnerships

WHAT: Media visit to health facilities to demonstrate the partnership of the Federal Ministry of Health, European Union and UNICEF in maternal and new born health- ahead of the high level launch of European Union’s donation of €40 million for Enhancing Skilled Delivery in Ethiopia (ESDE) Project.

WHO: Federal Ministry of Health, European Union, UNICEF

WHEN: WEDNESDAY 2 APRIL, from 7:30am- 4:30pm (Day Trip)

WHERE: Butajira Hospital and Butajira Health Center, SNNPR

WHY: According to EDHS 2011, Ethiopia has one of the highest maternal mortality ratio in the world estimated at 676 maternal deaths per 100,000 live births far from the MDG target of 267.

The most critical period of care for maternal and neonatal mortality reduction is skilled birth attendance. However, availability and uptake of this service had remained stagnant until recently.

In addition, despite the improvements in reducing under 5 mortality rates, neonatal mortality rate has also remained stagnant showing no significant reduction from 39 in the 2005 to 37 in 2011. Therefore, maternal and neonate health are now the top priorities in everyone’s agenda.

Accordingly, Butajira Hospital and Health Center have been selected as model facilities that give full maternity service and continuum of care including neonatal care and a coordinated referral system for this visit.

This media visit is organized by Federal Ministry of Health, European Union and UNICEF.

A media pack regarding the sites will be prepared and shared with you . A resource persons will be on board to respond to your queries.

Please confirm your attendance starting from today up to Monday for logistics purpose.

For interviews or additional information, please contact:

Wossen Mulatu, Communication Officer, Media and External Relation Section, UNICEF Ethiopia, Tel: +251 115 184028, Mobile: +251 911 308483, email: wmulatu[at]

UNICEF’s Coffee – Croissant with the Media

By Frehiwot Yilma

Frehiwot Yilma introduces UNICEF Ethiopia Media and External Relations team core activities

ADDIS ABABA, 16 January 2014 Today, UNICEF’s Media and External Relations Section has organised the first quarterly media get-together to interact with local and international media. A total of 20 media partners attended this first informal meeting.

Since its establishment 1952, UNICEF Ethiopia has maintained good relations with Government, bilateral donors, development partners and civil society, including media in Ethiopia. Its capacity to ensure that development work straddles at the national and community levels makes UNICEF, a unique partner among development agencies and resourceful agency for the media.

Wossen Mulatu of UNICEF Ethiopia engages with Melkeas Adugna from New Business EthiopiaHow can UNICEF support the media? Our UNICEF Ethiopia website has many different resources, including: publications, photos, press releases speeches, contact information, guidelines and other information useful for the media. In addition, we are present in many social media platforms like Twitter, Facebook, LinkedInYouTube, Flicker and Delicious,

In addition the Media and External Relations Section facilitates individual interviews with specialists and experts on different programmes in different languages including: English, French, Arabic, German, Swahili, Dutch, Italian and many Ethiopian local languages. We also organize media round tables with senior staff and programme specialist and respective government officials and partners on different topics affecting women and children.

Regular media field visits will continue to be organized to visit UNICEF supported project site in Addis Ababa as well as in the regions.  Furthermore, media training opportunities for Addis based and regional based media will be intensified in 2014.

While the group was enjoying drinks and snacks, a discussion took place with regard possibly organising a media debate on development issues and how agencies like UNICEF can help journalists and media in general to draw their attention from reporting war and ‘blood’ to ensure a more balanced coverage and positive reporting on and developmental issues such as health, nutrition and other interventions that save thousands of lives.

From left Melkeas Adugna of New Business Ethiopia, Oliad Woji of Fana Broadcasting and Frehiwot Yilma of UNICEF Ethiopia,The UNICEF media section asked the media to provide suggestions and feedback on how best to ensure real partnership and collaboration in 2014 and beyond. If you were not able to attend, please do let us know in person, by email or phone.

We wish to thank those who were able to join us yesterday and we are looking forward to our continuous collaboration in 2014. Please send your comments and suggestion to:

Alexandra Westerbeek- Email Awesterbeek[at] Tel +251 115 184 039 Mobile +251 911 255 109

Frehiwot Yilma E-mail Fyilma[at] Tel +251 15 184 065 Mobile +251 935 986 255

Zerihun Sewunet Email Zsewunet[at] Tel + 251 115 184 162 Mobile +251 922 727 711

Wossen Mulatu Email Wmulatu[at] Tel +251 115 184 028 Mobile + 251 911 308 483

Demissew Bizuwork Email Dbizuwork[at] Tel +251 115 184 042 Mobile +251 936 635 414

Guenet Girma Email Ggirma[at] Tel +251 115 184 047 Mobile + 251 910 833 710